Thinking about starting a lifestyle blog, but wondering what to expect?

In this guide, we’ll discuss what’s a lifestyle blog. We’ll also give you some tips on what to consider before starting your own lifestyle blog.

Keep reading to learn more about lifestyle blogging.

Lifestyle blogger at work

Definition Of A Lifestyle Blog

Lifestyle blogs are a popular type of blog that focuses on the blogger’s personal life and interests. Lifestyle bloggers often write about their daily lives, hobbies, and anything else they find interesting.

Lifestyle bloggers can write about anything from fashion and beauty to travel and food.

For example, Nomad Life 101 could be considered a lifestyle blog because it focuses on the digital nomad lifestyle. We also cover different topics like mindset and blogging.

Examples Of Lifestyle Blogs

Let’s dig a bit deeper to fully understand lifestyle blogging. Here are some popular examples of lifestyle blogs:

  • The Blonde Abroad
  • A Beautiful Mess
  • Carrots ‘N’ Cake

As you can see, lifestyle blogs come in all shapes and sizes. There is no one formula for success. Each lifestyle blogger has their own unique voice and perspective.

Why Start A Lifestyle Blog?

Now that we’ve answered the question, “what is a lifestyle blog?” it’s time to discuss why you should start one. Below, you’ll find a few reasons.

Lifestyle blogger desk

1. Share Your Passions With The World

One of the best things about starting a lifestyle blog is that you get to share your passions with the world. If you love fashion, beauty, or travel, why not start a blog about it?

Not only will you get to write about the things you love, but you’ll also connect with like-minded people from all over the world.

2. Meet New People & Make Connections With Brands

Another great reason to start a lifestyle blog is that you’ll get to meet new people and make new friends. When you share your life with others online, you quickly develop strong relationships with other bloggers and your readers.

That said, you could also connect with brands that you love. For example, if you’re a fashion blogger, you could work with fashion brands and get discounts for your readers too.

3. Turn Your Blog Into A Business

Last but not least, many lifestyle bloggers use their platform to launch a successful business. If you’re creative and entrepreneurial, there are endless opportunities for you to make money from your blog.

For example, you could start an online shop, write an eBook, or offer consulting services. The sky’s the limit!

If you wish to learn more about blog monetization, we suggest you read our blog post to find out how long it takes to monetize a blog.

Tips For Starting A Lifestyle Blog

If you’re thinking about starting a lifestyle blog, there are a few things you should keep in mind.

Lifestyle blogger filming a video

Pick A Lifestyle Blog Niche

First, decide what kind of things you want to blog about. Are you interested in fashion, beauty, travel, or food?

Once you’ve decided on a niche, start brainstorming content ideas. What can you write about that would interest your target reader?

Here, the idea is to see if you would be able to write enough content about this specific niche.

Think About What Makes Your Blog Different

When starting a lifestyle blog, it’s important to think about what makes your blog different.

What are you offering that other lifestyle bloggers aren’t?



Do you have a unique perspective? A remarkable style or funny voice? Are you writing about topics that are underrepresented in the lifestyle blogging world?

Knowing what makes you different will help you compete especially if your blog niche is competitive.

Keyword Research

The next step is to conduct keyword research to see if you can actually compete within this niche.

To do this, you’ll want to use a keyword research tool like Keysearch.

You can read our guide to learn how to use Keysearch to find keyword ideas.

The goal here is to find out how competitive your blog niche is and start coming up with a blog content plan.

Pick A Lifestyle Blog Name

Then, it’s time to start thinking about your blog name.

Your lifestyle blog name should be reflective of your brand and what you’re writing about.

For example, if you’re blogging about fashion, you may want to consider a name like “The Fashionable Life” or “Fashionably Yours.”

If you’re blogging about travel, you may want to consider a name like “Nomadic Adventures” or “Wanderlust Dreams.”

And if you’re blogging about food, you may want to consider a name like “Foodie Finds” or “The Hungry Traveler.”

Your blog name should be reflective of your brand and what you’re writing about.

These are just a few examples to get you started.

Now, it’s time to start brainstorming your own ideas.

Come up with a list of potential names and then start narrowing it down to your favorite.

You can read our complete guide to finding a name for your blog.

Launch Your Blog

Finally, it’s time to launch your blog. To do so, make sure to read our ultimate guide to starting a blog so that you can purchase a hosting plan, buy a domain, and so on.

In our blog post, we provide lots of information to help you get started with WordPress too.

We also recommend you build your audience on social media because lifestyle bloggers are usually known to engage regularly with their social media community.

This is a great way to connect with potential readers who may be interested in your blog content.

And once you have an engaged social media following, you can start promoting your blog posts to them.

If you follow these tips, you’ll be well on your way to starting a successful lifestyle blog.

Final Thoughts On Lifestyle Blogging

Lifestyle blogs are a popular type of blog because they offer relatable content that readers can connect with.

If you’re thinking about starting a lifestyle blog, be sure to choose a niche, come up with a list of potential blog names, and conduct keyword research.

Then, launch your blog and start building an engaged social media following.

Psst. You may want to start making Youtube videos too. Many lifestyle bloggers grow their audience quicker by making videos.

It’s a great way to connect with potential readers and show your personality which is what many people are looking for when they’re reading lifestyle blogs.

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