Searching for alternatives to blogging? Before we dive right into your options, let’s see why you may be looking for alternatives.
- You want to boost your website traffic
- You’re not sure how to blog because you hate writing
- You think blogging takes too much time
- You’re looking for ways to expand your brand
Whether you have a blog or an online business, creating content is a smart way to generate traffic. But there are other ways to market your content that might be more appealing to you.
When you’re growing a brand, you will likely want to try different ways to boost your traffic. This is why you may be looking for alternatives to blogging. Without further ado, let’s see the most popular ways to boost your traffic and brand visibility.
Social Media
It’s no secret – your ideal audience is likely browsing on social media. Depending on your target audience, they could be on Instagram, Facebook, Twitter, or TikTok.
Developing a social media strategy to expand your brand and visibility is a great way to get noticed. Similar to blogging, it will take some time to grow on social media.
You’ll still need to create content, images, or videos – but it’s in a short form. If you’re not great at writing, you could consider hiring a social media manager or grabbing some premade caption templates to help you come up with captions quickly.
Community
Communities and forums have evolved over the years. Nowadays, you can find communities on Facebook (groups) or Slack. If you have access to an audience, you can create a group for them to connect with others.
All you have to do is start conversations and moderate the group.
You can monetize a community with affiliate marketing or if you have services to sell. Alternatively, you could ask for a membership fee.
Video
Many people love to consume video content whether it’s on YouTube, Facebook, Instagram, or TikTok. Videos are great to attract a younger audience – but they are a lot of work.
You’ll still need to write scripts, video descriptions, film the video, and edit it. So if you thought that blogging was a lot of work, think again!
Videos require more work – but the competition is lower than the blogging industry because they are not as many video content creators out there.
Combining videos and blog posts is a match made in heaven because you can rank on YouTube, and on Google. Your blog readers will stay longer on your website because they will be watching your embedded videos.
Podcast
Podcasts are popular amongst busy people who love to multitask. You can listen to a podcast at the gym, in the car, at any moment really. If you’re doing videos too, you could simply extract the audio and use it for a podcast.
Alternatively, if you don’t want to do videos, your podcast will be easier to set up – because all you need is great ideas and a good microphone.
That said, you’ll need to come up with content and maybe even write a loose script so that you have a plan of what to talk about before you hit record.
Content Repurposing
Content repurposing is the smartest way to create more content without having to start from scratch. Do you already have a blog? Use it for video scripts, for your newsletters, for your social media captions, for your podcast…
All you need to do is to change its form and make it a different size.
For example, a 1000-word article could become 5 captions for Instagram.
I mentioned a few examples above, but if you’ve got something that is working well for you – reuse it in other forms too.
Outsourcing
Finally, if you’re still working on your own, it may be time to bring on a team member (or more). Managing a brand is a lot of work, and if you’re trying to boost your traffic and your brand visibility, you’ll need to hire help at some point.
Start with the tasks you don’t like doing but that are important for your brand.
Don’t like writing blog posts? Hire a writer.
Don’t like social media? Hire a social media manager.
Need help with lots of small tasks? Hire a virtual assistant.
Hiring the help you need will free up some of your time so that you can focus on the tasks you enjoy doing.
Final Thoughts On Blogging Alternatives
While I still believe blogging brings the most results to generate traffic to a website, I understand it’s a lot of work, and some people don’t enjoy writing.
I hope these blogging alternatives are helpful and that you found some great ideas to boost your traffic. If you feel like you lack the motivation to get work done, read our post on what to do when you don’t feel like working anymore.
PSST. Have you started a blog, but aren’t sure what to do next? Get into search engine optimization! It’s the best way to get blog traction. Not sure what this is? Click here to learn more.
Need help with blogging? Read one of the following blog posts:
